10 Best Free SEO Tools of 2020

SEO tools can cost an arm and a leg. Even some of the cheapest ones can seem quite expensive. They all seem to be tailored towards SEO agencies that need all the tools and are specializing in the Job. They often have multiple clients and hence can afford them. But what if you are a small business owner and cannot pay hundreds of dollars monthly for SEO tools? Are there any options for you? In this guide we will look at the 10 best FREE SEO tools that will make your life a lot happier. 

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1. Google Page Speed Insights

One of the biggest ranking factors is now a website’s speed. Search engines have a clear preference for faster loading websites, and they tend to reward them with higher search engine rankings. Therefore, you need to monitor your website’s speed and ensure it loads fast enough. Any website loading in over 3 seconds is considered as slow. How do you test how fast does your website load and what improvements can you make? A free page speed testing tool is Google Page Speed Insights. It’s an excellent, free tool that does in depth analysis of your website’s speed and gives you recommendations to improve the page speed.

2. Google Search Console

This is another excellent tool provided by Google for web masters who want to monitor their search engine rankings and traffic. You can also get reports on any issues on your website, indexing and manual action penalties. It is a must have tool for any website owner. You can use it to analyze your average search position and click through rates. It’s also a great tool for submitting a sitemap to Google to let them know your website’s structure. It also provides insights to backlinks and internal links. Although not as comprehensive as some of the other tools on the market 

3. SEMrush

You might be thinking it is a paid tool. Yes, it is but there is also a free version available with which you can accomplish several tasks. You can use the free version to perform up to 10 searches daily for the domain and keyword analytics. You can also use the Keyword magic tool, however it will not allow you to save the search. If you only have one website that you need to rank and track, then you can easily create 1 project for free and track it. There will be 12 tools available for the project. In the free version, you can also crawl up to 100 pages and have them audited for on page SEO issues. You will also have access to the position tracking tool and can use it to track up to 10 keywords. Of course, there are several limits to what you can do in the free version of SEMrush, however, if you are just starting out it might be an excellent tool to have at your disposal.

4. Answer the public

Wondering what questions people are asking in your niche? Answer the public is your go to tool in that case. It helps you find questions that people are searching for related to the topic that you have searched for. Answering questions is a great way to rank of how and why keywords related to your niche. It is easier to rank for answers to questions. Here is an example of our search for free SEO tools. 

5. Ubersuggest

This is a great all-in-one SEO tool. It helps you analyze what you are doing correctly and what your competitors are doing better. You can then tailor your strategy to fill the gaps in the market and gain advantage over your competitors. 

To get started with Ubersuggest you simply need to type your domain or keyword in the search bar. You will then instantly have access to reports for your keyword or domain. It is great for keyword research and gives you the volume, cpc, paid search difficulty and organic search difficulty.

6. SanityCheck

This is one of the most underrated SEO tools. It pulls most of its data from the google keyword planner tool and presents it in an actionable manner. Using SanityCheck you can get new content ideas based on data from the Google Search Console, you can get keyword suggestions that can help you improve rankings of your articles quickly. It’s great for finding low hanging fruits that are easily picked. 

7. RankMath

If you are using WordPress and are doing some SEO for your website, you have probably come across rank math. It’s an excellent tool for on page SEO. It helps in optimizing your page titles and meta descriptions. It can monitor 404 errors and generate sitemaps as well. New content opportunities are presented to your front and center, making it one of the best free SEO tools that you can get. Unlike most other SEO tools, with RankMath you can choose the features that you need and turn off the ones you are not interested in. 

8. Siteliner

There are several tools available for checking plagiarism and duplicate content of external websites. However, Siteliner seems to take a different approach to this and it checks for plagiarism and duplicate content within your website. Sometimes you may have one post in 2 categories for example, and the post may be accessible from 2 different links for example:

www.yourwebsite.com/category1/post1

and

www.yourwebsite.com/category2/post1

This creates an internal duplicate content problem. Siteliner is an excellent tool for identifying such instances and by identifying them you can then go ahead and fix them.

9. Google Mobile Friendly Test

If your website is not responsive you are going to have a hard time ranking in mobile search results. Most of the times you may think your website is mobile responsive, however, there might be some technical issues with the responsiveness. For example, clickable elements might be too close together, or text might be too small to read. You can use the Google mobile friendly test to help identify such issues and fix them. 

10. Smush

One of the main culprits of slow websites is unoptimized images. If you are using WordPress, then you are in luck. Smush is a free WordPress tool that helps you optimize your images. It will automatically resize and optimize images to make sure they are the correct size and resolution. The sizes will be dramatically reduced thereby improving your website’s speed. 

However, with the free version of WordPress you can only optimize 50 images at a time.

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